Connecting Linkedin...


SportsBook Campaign Coordinator


In this role as a Sportsbook Coordinator, you will help the team to hit targets mainly by being on top of sports calendar and then coming up with new campaign ideas and creating campaign setups speedily and accurately.


You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.

When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. Working in one of the biggest online gaming companies in Malta, you will get first-hand experience on what it is that drives a successful company forward.

And of course, we promise you that you will join a GREAT team!


  • Interest in sports is a must.
  • Three main areas are sportsbook knowledge, writing and campaign/tools knowledge. Ideal candidate would be strong on all these three areas or cover some are by being really strong in another one.
  • Native in Finnish language is must or otherwise candidate would need to be top of the class in mentioned three areas.
  • Strong written and spoken English is also needed.
  • Candidate needs to be well organized and able to work in team and independently.
  • HTML and Excel skills are plus.


  • Brainstorm within the team campaign ideas for the coming quarter and these decisions are based on upcoming sports events and analyzing our previous campaigns performance.
  • Awareness of what our main competitors are running on their site so we're able to act accordingly and keep our site one step ahead of competitors.
  • Coordinator will handle the campaign executing from idea till the end of the campaign. This will include creating copy, landing page and campaign setups.
  • Role will also include briefing data analysts to get needed data for the campaign, requesting suitable design and handing possible updates on campaign.
  • Start creating customer lists for sendouts and start evaluating campaign performances.


Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.