A technology company is looking for a motivated Senior Content Marketer responsible for an integral part of the company’s inbound marketing scheme.
- Accelerating targeted traffic to blogs, building up brand reputation through leaders and publishers of high-quality IT training content
- Improving blogs in terms of design and functionality, to a better standard than online publishers in the industry
- Controlling the content calendar and publication schedule, while working with the team to generate ideas and decide subject matter to be covered.
- Handling the presentation and maintenance of articles, tutorials and newsletters
- Routine running of forums, liaising with other team members to ensure ease of community of IT professionals
- Bettering and optimizing conversion rates for a number offers paired with constant testing
- Creating videos with team to support existing and new posts
- Managing requests for content to be used on third party sites and blogs
- 2 years experience in content marketing
- Experience working with Wordpress
- Solid understanding of on-site SEO
- First hand experience using Wordpress
- Excellent language and copy skills
- Interest in IT and networking/virtualization concepts considered an asset
- Familiarity with HTML/CSS considered an asset