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Senior BI & Analytics Specialist

Job Title: Senior BI & Analytics Specialist
Contract Type: Permanent
Location: Malta
Salary: Attractive
Reference: 6030
Contact Name: Veronique Amaira
Job Published: December 19, 2019 11:28

Job Description

Senior BI & Analytics Specialist is required to join a Digital lead generation company. You will be responsible in managing the  will managing both the design and implementation of customised BI dashboards, analytics and attribution strategies.

Main Responsibilities

  • Supporting the business’ understanding of digital KPIs and user behaviors
  • Responsible in designing and implementing  tagging strategies across a large network of websites in order to enable personalisation, profiles identification as well as advanced A/B testing
  • Planning, designing and implementing data analytics across a portfolio of digital channels and platforms into Google Analytics and other tools
  • Carry out detailed documentation tracking requirements to measure with confidence company goals
  • Recommending improved tracking capabilities and infrastructure
  • Defining standard processes for their digital properties to set up, maintain and track data for engagement, performance and other behaviour metrics
  • Translating business requirements from the digital marketing team into modelling and analytical specification

Skills & Experience required

  • Minimum of 5 working years  experience with Google Analytics, Google Tag Manager, Clicky, PowerBI, and Data Studio
  • Experience in Installation & Architecture e with Google Analytics (360 included)
  • Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow, segment users, and group user behaviors
  • Familiarity with Adobe Omniture, Marketo, Segment, Data Studio, Target, Monetate, Optimizely, Visual Website Optimizer, Google Optimize, Tableau, and any other analytics & visualization platforms
  • Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder, Data Warehouse, Target, is a plus
  • Able to reading basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)
  • Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights
  • Experience reading API documentation and understanding the technical requirements for implementation with other platforms
  • Ability to explaining architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
  • Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage