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Market and Segments Manager

Job Title: Market and Segments Manager
Contract Type: Permanent
Location: Malta
Salary: Attractive
Reference: 5791
Contact Name: Veronique Amaira
Job Published: October 15, 2019 15:41

Job Description

Marketing and Segments Manager is required to join a very well established technology company based in Malta

Main responsibilities include:

  • Defining Consumer Segment Marketing Strategy

  • Developing a deep understanding of the market, competitors and opportunities

  • Supporting the team to identify and prioritize competitive customer, channel and commercial opportunities through rich insights

  • Leading engagement with Group and with cross functional local teams to define and drive implementation of new differentiated propositions for the key segments(incl. design of propositions, business casing, build and take to market)

  • Leading development of segment plans (strategic, yearly road maps and tactical plans)

  • Ensuring strategic imperatives are translated into plans and clearly identified in budgets

Skills and Experience required:

  • 5+ years work experience in technology industries, FMCG and/or professional services

  • Advanced degree in Marketing or MBA from a leading business school

  • Experience in either marketing, sales and operations functions and/or working across markets (e.g. in Group/professional services)

  • Strong personal impact, top percentile people leader results and ability t

  • Proven ability to leading teams to define segment opportunities and to creating propositions

  • Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing and customer/channel investment decisions

  • Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps

  • Solid understanding of digital marketing tools and capabilities is key

  • Hands on experience and demonstrated success in driving digital marketing campaigns