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Head of Sports and Gaming

Job Title: Head of Sports and Gaming
Contract Type: Permanent
Location: Malta
Reference: BTSN-810-922
Job Published: October 08, 2019 08:25

Job Description


This role is heading up the Gaming and Sportsbook product from a commercial perspective and working closely with CRM and VIP stakeholders in order to oversee the full customer journey of campaigns end-to-end. To manage budgets, optimize and drive customer lifetime value through strong communications and campaigns and the best possible product offering.


You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.

When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. Working in one of the biggest online gaming companies in Malta, you will get first-hand experience on what it is that drives a successful company forward.


  • At least 5 years of previous experience in Gaming operations

  • Highly numerate, with marketing and budgeting experience, a solid understanding of CRM and Product Management

  • Detailed product knowledge with a passion for gambling, sports and games of chance

  • Strong leadership and communication skills, with the ability to manage stakeholders, 3rd party vendors, and product strategy

  • Ability to write business cases and requirements, and prioritize road-maps

  • Strong decision making, problem solving and other management skills

  • Familiarity with industry’s rules and regulations


  • Drive product improvements, optimization and give inputs on product innovation to central gaming to support market growth

  • Manage communication plans, end-to-end, from strategy to execution to analysis in collaboration with content and designers

  • Deliver strong offers and engaging promotions, via efficient customer journeys and retention management through acquisition, retention and maximization, and re-activation

  • Approve campaign plans and budgets, monitor, manage and optimize player incentive’s budget

  • Ensure quality customer journeys and conversion via strong accountability within the teams in terms of shop management

  • Value maximization via Loyalty Key Account Managers

  • Cost and operationally efficient CRM communications via data-led initiatives and automated communications

  • Apply a test and learning approach to constantly optimize and learn


Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

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