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Head of Digital Strategy and E-commerce

  • Location

    Malta

  • Sector:

    Retail

  • Contract Type:

    Permanent

  • Salary:

    Attractive

  • Contact:

    John Montanaro

  • Job Reference:

    6021

  • Published:

    2 months ago

  • Expiry:

    2020-02-28

  • Client Details:

    Castille

  • Consultant:

    John Montanaro

  • Skills tags:

    Digital Marketing , Digital Media

The Head of Digital Strategy & Transformation will be primarily responsible for the Group’s digital sales and profitability and ensure a consistent customer experience across all digital customer touch-points and leading the Digital strategy, building, developing and standardising the technology solutions across the organisation.

Role and Responsibility:

  • Lead a Digital Board/Committee comprising digital, commercial and other business leaders.
  • Continually drive new sales and marketing initiatives to increase traffic to sites and increase sales and profitability.
  • Develop guidelines/policies to be followed by country teams to ensure that all digital resources (be they websites or social media) have a consistent “tone of voice”.
  • Lead the development and implementation of new digital apps to reach the customer.
  • Monitor the execution of the countries’ content across websites and social media marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.

Skills and qualifications:

  • Experience in developing and implementing digital sale and marketing strategies
  • Solid experience with online marketing tools and a clear understanding of web-based platforms and technologies.
  • Strong commercial and analytical skills.
  • Proven programme and product management skills.
  • Ideally a Masters in Marketing, Digital technologies or similar relevant field.
  • Fluency in English and French.