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CRM Manager

An Innovative sports and entertainment company utilizing Blockchain Technology is looking to recruit an Email Marketing Specialist. You will own the email marketing creative process, email database management, the building of automated workflows, and optimisation of campaigns for maximum performance.

Main Responsibilities:

  • Contributing to the development of a comprehensive email program for both prospects and existing clients
  • Managing audience segments
  • Implementing direct email, newsletter marketing and drip campaigns
  • Managing email database and reporting on email marketing insights, revenue, retention and recommendations
  • Developing and maintaining email and loyalty marketing dashboards and communicate performance results to the marketing and communication teams


Skills and Experience Required:

  • BA or BSc degree in Marketing or relevant field
  • Background in Sportsbook
  • Working experience in Email Marketing roles focused on promotional marketing and CRM
  • Exceptional attention to detail
  • Proven experience deploying emails with ESP required
  • Experience in analysing email metrics around deliverability rates, open rates and unsubscribe rates, amongst others
  • Comfortable in running A/B tests around subject lines, time of day, call-to-action copy, amongst others
  • Ability to work well with the marketing services team including content writers, designers, and front-end developers
  • Excellent writing and communication skills - you might be required to write email copy
  • Experience with Mailchimp
  • Knowledge of Spanish or Italian will be considered an asset

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