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Email Marketing Master

Job Title: Email Marketing Master
Contract Type: Permanent
Location: Malta
Salary: Attractive
Reference: 4572
Contact Name: Veronique Amaira
Job Published: December 17, 2018 15:51

Job Description

Email Marketing master is required to join a software company.

Main responsibilities:

  • Assisting in the development of content for demand generation and lead nurturing campaigns, including emails, landing pages, webinars, calls to action and any other relevant content to support the campaigns
  • Identifying, defining, sharing and updating the Company’s email marketing and lead automation best practices, rules and guidelines
  • Supporting the technical implementation of campaign strategies including contact strategies and flows, lead routing, lead scoring, lead modelling, lead nurturing, lead fatigue and opt-out across all media channels
  • Advising on and administering AB testing programs for email marketing campaigns and serve as an advisor to our web design and copywriting teams, ensuring best practices are implemented for email marketing
  • Creating dynamic marketing dashboards for consistent communication and reporting and to continuously improve email marketing and nurturing performance

Skills Required:

  • Experience in developing multi-channel, integrated demand generation campaigns, with a strong background in email marketing
  • Ability to run AB tests and implement the necessary changes depending on results
  • Proficient in email marketing and/or automation platforms
  • Ability to research, keep abreast of and share findings on best practices
  • Strong communication and interpersonal skills with collaborative, team-spirited approach
  • Ability to achieve goals and meet deadlines
  • Dynamic, proactive and structured approach to work

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