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Director of Acquisition

THE OPPORTUNITY

Betsson is looking for a talented Group Director of Acquisition to lead our central marketing teams. The chance to develop and implement our Central Marketing Strategy, working with regional teams to drive business growth. This role will touch all key areas of digital including SEO, Affiliates, Content, Design and Programmatic, meaning that you will need to be a true digital marketing subject matter expert.

WHAT'S IN IT FOR YOU?

  • Opportunity to set the overarching central marketing strategy for The Group

  • Own and manage the full brand portfolio

  • Highly visible role with direct reporting line into C-Level

  • Partnering with Regional Team and cross functional exposure

YOU'RE GOOD AT

  • Being a true digital marketing expert with a proven track record in driving customer acquisition through a multi-channel approach

  • Operating at a senior strategic level across both Global and Regional level

  • Innovation and keeping up to speed with the latest trends

  • Making data driven decisions and driving ROI

  • Managing 3rd party suppliers and negotiating partnership deals

  • Truly understanding the ‘wants’ of our customer

  • Leadership-able to manage and coach large teams

A FLAVOUR OF WHAT YOU’LL BE DOING

  • Building, driving and leading the central marketing team to effectively scale along with the growth of the company.

  • Deliver a best in class service across SEO, Affiliates, Content, Media, Design and Programmatic.

  • Setting up user acquisition targets and reporting results to C-suite

  • Analysing data to drive strategy at a granular level

  • Provide thought leadership and perspective for adoption of emerging media & technology

  • Responsible for all commercial partnerships, sponsorships and media deals

  • Planning and executing digital marketing plans for different marketing channels across all domains in order to acquire new customers

WHAT WE OFFER

We take great pride in our culture, life at Betsson can be lightning fast with many twists and turns meaning we have to remain agile. Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator always striving to push the boundaries and challenge yourself, then you’ve come to the right place.