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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Permanent
Location: Malta
Industry:
Salary: Attractive
Reference: 5409
Contact Name: Kristina Abela
Job Published: July 12, 2019 08:49

Job Description

Castille's client is currently looking for a creative and analytical digital marketing specialist.

Main Responsibilities

  • Creating and managing successful online campaigns;
  • Allocating assigned online advertising budget based on insights and results;
  • A/B testing of the adverts and the landing pages;
  • Interpreting data for the full online journey for the paid advertising;
  • Reporting on success of campaigns with recommendations and KPIs;
  • Understanding keywords ranking for paid advertising and SEO and provide reports on the paid advertising keyword ranking to assist with the SEO efforts; responsible for the leads and conversion rates
  • Taking ownership and actions to achieve goals set for: Ad engagement, Cost per click, Cost per lead, Cost per acquisition, Effective cost per action, Online sales, Leads, Conversions;

Job Requirements

  • At least 2 years’ experience with online advertising, such as Google, Facebook and Instagram and other online advertising platforms; 
  • Experience with A/B testing, optimization of adverts as well as landing pages and relevant tools such as Google Optimize;
  • Experience with reporting and management of advertising budget;
  • Bachelor’s degree in Marketing, Statistics, Research, or related fields considered an asset

 

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