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CRM Manager

Job Title: CRM Manager
Contract Type: Permanent
Location: Gzira, Malta
Industry:
Salary: Attractive
Reference: 5225
Contact Name: Veronique Amaira
Job Published: May 29, 2019 13:41

Job Description

An Innovative sports and entertainment company utilizing Blockchain Technology is looking to recruit a CRM Manager. You will own the email marketing creative process, email database management, the building of automated workflows, and optimisation of campaigns for maximum performance.

Main Responsibilities:

  • Contributing to the development of a comprehensive email program for both prospects and existing clients
  • Managing audience segments
  • Implementing direct email, newsletter marketing and drip campaigns
  • Managing email database and reporting on email marketing insights, revenue, retention and recommendations
  • Developing and maintaining email and loyalty marketing dashboards and communicate performance results to the marketing and communication teams


Skills and Experience Required:

  • BA or BSc degree in Marketing or relevant field
  • Background in Sportsbook
  • Working experience in Email Marketing roles focused on promotional marketing and CRM
  • Exceptional attention to detail
  • Proven experience deploying emails with ESP required
  • Experience in analysing email metrics around deliverability rates, open rates and unsubscribe rates, amongst others
  • Comfortable in running A/B tests around subject lines, time of day, call-to-action copy, amongst others
  • Ability to work well with the marketing services team including content writers, designers, and front-end developers
  • Excellent writing and communication skills - you might be required to write email copy
  • Experience with Mailchimp
  • Knowledge of Spanish or Italian will be considered an asset

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