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CRM Coordinator

Job Title: CRM Coordinator
Contract Type: Permanent
Location: Malta
Salary: Attractive
Reference: BTS327
Job Published: September 24, 2019 00:50

Job Description

As CRM Coordinator you are part of a dynamic team, which is responsible for the 360 planning and execution of our CRM campaigns and journeys within three brands. 

You will:

  • Create and execute CRM campaigns and bonus set-ups.
  • Write copy, set-up communications and send them out through CRM channels across the customer life-cycle.
  • Test the quality and functionality of CRM Campaigns.
  • Evaluate campaigns using A/B tests and control groups and create basic reports.
  • Build and optimize Email templates.
  • Provide basic post data reports on CRM Campaigns.
  • Monitor customer behaviour for key learnings to optimize the CRM Strategy.
  • Optimize on-site content and journeys.


This is a 360* marketing role where you will have the end-to-end responsibility for promotions together with the Finnish team. You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry. 

You will join a team of supportive colleagues who work together to achieve our goals and where individual differences are appreciated. We have a lot of fun together at work, but also outside of the office.


  • Finnish language – Native level written and spoken.
  • English language – Strong command of written and spoken.
  • Either in having an understanding of IGaming or CRM.
  • Working under pressure and have great time management skills.


  • Knowledge of Marketing Cloud.
  • Understanding of digital Marketing.
  • Experience in a similar role.


*Dear Candidate, kindly note that this role is not managed by Castille. Betsson, in this case, is responsible to manage the application process. In case of any difficulties, feel free to contact, and we will direct your query to the relevant contact at Betsson.