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Creative Lead Designer

Job Title: Creative Lead Designer
Contract Type: Permanent
Location: Malta
Industry:
Reference: BTSN-410-1211
Job Published: October 04, 2019 11:14

Job Description

THE WOW

this role, you will help build a portfolio of world class gaming brands with the Betsson Group by providing game changing, consistent brand communication across all touch points. This will be delivered by fostering a creative culture within the Betsson Group and implementing global strategy, central governance and best practice.

WHAT'S IN IT FOR YOU?

You will be responsible for overseeing, mentoring and ultimately the overall output of a team of Designers.

A FLAVOUR OF WHAT YOU'LL BE DOING

  • Be responsible for the quality of all output for the brand. Oversees all work within your team.

  • Responsible to project manage and take full responsibility for campaigns and projects as required.

  • Have an understanding and strong focus on ROI, report and react accordingly.

  • Be able to take media plans and plan output of material accordingly.

  • Participate and lead where appropriate creative concept development.

  • Present cohesive design approaches to a non-design audience effectively.

  • Ideally possess creative agency experience.

  • Continually review and implement changes to design practices.

  • Ensure the multi-disciplinary team is functional and meeting needs of the business in ever evolving landscape.

  • Research design trends and ways of how to apply to the brand visual.

  • Be responsible for ensuring the team meets deadlines and is an efficient business unit.

  • Manage daily design processes, ensures team has all information required to execute designs.

  • With assistance of senior designers, assert that all designers are following the brand style guides, procedures, filing system and templates.

  • Understand branding and can clearly define and defend the position of the brand.

  • Update other parts of the business when required in a coherent, confident manner.

  • Ensure the team receives the correct level of development and training, continually looks to improve design skills and efficiency of team.

  • Successfully manage conflict between Creative Studio and stakeholders.

  • Encourages and looks for opportunities for cross-functional work with other parts of the business.

  • Acts as a mentor for less experienced designers in the team.

  • Undertake any other user research / graphic design duties as required

CREATIVITY

  • Responsible for all creative output of the brand under your guidance.

  • Drives the business to continually raise the creative benchmark of the brands.

  • Believes in the meaning of “Definitive Article” and how it can get a brand noticed and chosen.

  • Demonstrates a deep understanding of how to connect strategy to creative work.

  • Creates holistic ideas and executions that build on a Brand’s world and offer a unique point of difference through using all aspects of a brand’s visual, verbal and visceral language.

  • Sports, edits and pushes for greater creative thinking to get to less, better work fostering innovation.

  • Quickly edits ideas to focus in on the best ideas.

  • Leads multiple creative projects.

  • Articulates how creative work translates into results.

  • Helps choose and manages relationships with creative agencies as appropriate.

TEAMWORK

  • Behaves as a creative coach and brand mentor for the brand.

  • A source of inspiration for the regions marketing teams which ultimately translates into game changing creative work and colleague satisfaction.

  • Works collaboratively with the Regional MDs, Regional Marketing Teams and Brand Teams to help steer direction of the business.

  • Working closely with Customer and Competitor Insights Team to evolve and implement the Brand Health and Communication measurement model.

  • Collaborates closely with the Sponsorship team to create a long-term plan for each brand encompassing brand positioning and potential sponsorships, mapping out future needs for each brand, brand fit, and likely investment requirements.

  • Understands the roles of the wider team and utilises people effectively to deliver timely solutions.

  • Behaves as a mentor to other team members.

LEADERSHIP

  • Sets the vision for the brand Creative Team and shapes the team through recruitment, development and training.

  • Responsible for actively managing the studio culture – including the type of work, the people, the team morale.

  • Leads by example, with a strong focus on marketing ROI. Constantly questioning, refining and improving processes.

  • Demonstrates top line financial awareness of business performance.

  • Recognises and balances the financial implications of the day to day creative requirements versus the need for game changing creative ideas and brand campaigns.

  • Agile trouble shooting and best practice sharing across teams, regions and brands

  • Manages conflict, leaning into issues as they arise.

  • Reporting on the progress of your team, at all levels.

  • Actively appreciates colleagues and suppliers to recognise and reward great work.

  • Displays integrity, honesty, reliability, responsiveness and openness to be trusted by department colleagues, regional management and marketing teams.

  • Has experience managing a team of Designers.

BRAND GUARDIANSHIP

  • Behaves as a creative partner to regional marketing teams and brand teams to build trust and long-term relationships

  • Through early involvement and partnership in projects fully understands what the brand stands for, its core values and the brand world it strives to evoke

  • Acts a brand ambassador, challenging and interpreting feedback where necessary to build the brand

  • Demonstrates design knowledge, expertise and relevant provocation in line with the brand

  • Proactively looks for opportunities that might aid a Brand’s long-term health

COMMUNICATION

  • Listens actively and openly to the team and peer group

  • Communicates at all levels with confidence and clarity

  • Asks the right questions, challenging when appropriate

  • Able to adapt communication style to audience and situation, whilst always delivering a consistent message

  • Delivers strong pitches, presentations and influences results

  • Establishes an external presence for the brand and projects a clear point of view on the changing role of brand design in the gaming industry

DESIGN APPLICATION

  • Seeks out new innovations and demonstrates how these can be leveraged in design.

  • Evaluates existing use of media and identifies development areas for the brand and business.

  • Displays an understanding of how to bring concepts to life within technical parameters.

  • Manage relationships with third party collaborators, sourcing and critiquing appropriate talent for the brief.

YOU'RE GOOD AT

  • Able to multi-task, working on several different projects at a time

  • Designing digital material for different markets

  • Fluent in Adobe CC products, specifically Photoshop and Illustrator. Video skills a bonus

  • Exposure to HTML5 and CSS a bonus

  • Able to work in a team, coordinating, giving creative feedback to agency partners where necessary

  • Possessing strong photo manipulation skills

  • Experience in creativity across all touch points

  • Ideally have experience in the Gaming industry, along with leading a team

  • Experience working in a fast-paced environment

  • Native English

WHAT WE OFFER

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

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