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Campaign Coordinator - Spain

  • Location

    Malta

  • Sector:

    Igaming

  • Contract Type:

    Permanent

  • Job Reference:

    BTSN-1212-846

  • Published:

    about 1 month ago

  • Expiry:

    2020-03-29

  • Client Details:

    Betsson

  • Skills tags:

    Marketing

The Challenge:

As a Spanish-speaking Campaign Coordinator your focus is to coordinate and execute campaign activities to the highest standard. Reporting to Head of Customer Marketing, you will join a high-performance team that has passion for delivering the right message, to the right customers at the right time. This is a 360* marketing role where you will have the end-to-end responsibility for promotions together with the team.

You must have a keen eye for detail, a passion for business, excellent organisation as well as time management skills combined with a huge desire to learn.

As a Campaign Coordinator you will own the setup and execution of our Casino and Sportsbook promotions on a local and global scale. You’re a big part of a dynamic team responsible of 360 planning and execution of our regional campaigns within multiple brands.

A flavor of what you will be doing:

  • Setup and execute send-outs of emails, SMS, Onsite messages (OMS), and other content types in collaboration with the Copywriters and Designers based on brand and product specific roadmaps.

  • Pulling and organising segmentation lists to prepare for execution of Email, SMS and OMS content.

  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.

  • Compile and raise creative design briefs to the designers.

  • Setting up and reporting on A/B tests for Email, SMS, and OMS send-outs as and when requested.

  • Design and execute campaigns and bonus pay-outs.

  • Continuously evaluate and report on email, SMS, and OMS send-outs in collaboration with the Casino and Sportsbook team and other stakeholders.

  • Configure campaign setups via the in-house built system Campaign Tool and always seek to build on your knowledge of said tool to become an expert on its optimum usage.

  • Seek to suggest new ways of using Campaign Tool creatively with your stakeholders in order to give create more effective campaigns and CRM activities.

  • Execute shared content tasks across brands when needed.

  • Ensure timely delivery and flawless quality on all tasks handled.

  • Update and document all SOPs (Standard Operating Procedures) through our growing library of content.

You are good at:

  • Native level written and spoken SPANISH.

  • Strong command of written and spoken English.

  • 1 year of iGaming or digital marketing experience.

  • Excellent communication and collaboration team working skills.

  • Excited to learn from those around you and contribute to a successful team.

  • Self-motivated and ambitious.

Extra awesome:

  • Knowledge of digital copywriting techniques and content creation.

  • Html and Excel knowledge.

  • Previous experience with CRM tools (Marketing Cloud/ET).

  • Understanding of iGaming environment.

  • Experience producing detailed briefs.

  • Have an interest in e-commerce, and new on-line advertising trends and techniques.