Connecting Linkedin...


Campaign Coordinator - German Speaking

Job Title: Campaign Coordinator - German Speaking
Contract Type: Permanent
Location: Malta
Reference: BTS0417
Job Published: August 02, 2019 14:53

Job Description


As a German-speaking Campaign Coordinator your focus is to coordinate and execute campaign activities to the highest standard. Reporting to Casino Manager, you will join a high-performance team that has passion for delivering the right message, to the right customers at the right time. This is a 360* marketing role where you will have the end-to-end responsibility for promotions together with the team.

You must have a keen eye for detail, a passion for business, excellent organisation as well as time management skills combined with a huge desire to learn.

As a Campaign Coordinator you will own the setup and execution of our Casino and Sportsbook promotions on a local and global scale. You’re a big part of a dynamic team responsible of 360 planning and execution of our regional campaigns within multiple brands.


Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

This is a great opportunity for you to to work in an international environment, pure digital company and top player in the German market. You will get to work with multiple brands and multiple products.


  • Setup and execute send-outs of emails, SMS, Onsite messages (OMS), and other content types in collaboration with the Copywriters and Designers based on brand and product specific roadmaps.
  • Pulling and organising segmentation lists to prepare for execution of Email, SMS and OMS content.
  • Working with Content Management Systems to set up site campaigns on desktop and mobile across brands.
  • Compile and raise creative design briefs to the designers.
  • Setting up and reporting on A/B tests for Email, SMS, and OMS send-outs as and when requested.
  • Design and execute campaigns and bonus pay-outs.
  • Continuously evaluate and report on email, SMS, and OMS send-outs in collaboration with the Casino and Sportsbook team and other stakeholders.
  • Configure campaign setups via the in-house built system Campaign Tool and always seek to build on your knowledge of said tool to become an expert on its optimum usage.
  • Seek to suggest new ways of using Campaign Tool creatively with your stakeholders in order to give create more effective campaigns and CRM activities.
  • Execute shared content tasks across brands when needed.
  • Ensure timely delivery and flawless quality on all tasks handled.
  • Update and document all SOPs (Standard Operating Procedures) through our growing library of content



  • Native level written and spoken GERMAN
  • Strong command of written and spoken English.
  • 1 year of iGaming or digital marketing experience
  • Excellent communication and collaboration team working skills
  • Excited to learn from those around you and contribute to a successful team
  • Self-motivated and ambitious



  • Copywriting experience
  • Html and Excel knowledge
  • Previous experience with CRM tools (Marketing Cloud/ET)
  • Understanding of iGaming environment


Is a high velocity, challenging, international iGaming company. We employ over 50 Nationalities in over 12 locations. We’re well established with a solid reputation and we want people who value self-initiative, drive, team work empathy. We have a modern open-plan office facing the Ta’Xbiex Marina and make an effort to regularly enjoy team and company events. For the right people there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.


*Dear Candidate, kindly note that this role is not managed by Castille. Betsson, in this case, is responsible to manage the application process. In case of any difficulties, feel free to contact, and we will direct your query to the relevant contact at Betsson.

Find more Jobs in Malta

Get similar jobs like these by email

By submitting your details you agree to our T&C's