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Business Marketing Specialist

Are you ready to take the next step in your career? Do you have a passion for all things marketing and technology? We are looking for an experienced Business Marketing Specialist to join our GO Business Marketing team.

In this role you will be reporting to the Business Marketing Manager and assisting in the planning, execution and optimization of our marketing efforts. 

It would be essential for you to have:

  • Excellent understanding of digital marketing concepts and best practices
  • Working knowledge of ad serving tools & web analytics tools
  • Diploma or higher in marketing or equivalent field
  • Analytical mindset and critical thinking

We would also prefer if you have:

  • Proven experience as Marketing Executive or similar role
  • Skills and experience in creative content writing
  • Experience with social media, Google Adwords and email campaigns and SEO/SEM
  • Excellent communication and interpersonal skills
  • Experience using design tools will be an added asset

If this describes you, then this is a glimpse of what you will be doing:

  • Co-ordinating marketing campaigns with sales activities
  • Creation and publication of all marketing material in line with marketing plans
  • Planning and implementing promotional campaigns
  • Organizing company conferences and major events
  • Manage and improve lead generation campaigns, measuring results
  • Updating databases and using a customer relationship management (CRM) system
  • Preparing online/print marketing campaigns and creating a wide range of different marketing materials
  • Monitor and report on effectiveness of marketing communications
  • Working closely with design agencies and assisting with new product launches
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Analyse web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong clients relationships through social media interaction
  • Identify advertising needs and establishing best practices in digital marketing
  • Stay up-to-date with digital technologies development
*Dear Candidate, kindly note that this role is not managed by Castille. GO, in this case, is responsible to manage the application process. In case of any difficulties, feel free to contact brand@castilleresources.com, and we will direct your query to the relevant contact at GO.