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Head of Digital Marketing

  • Location


  • Sector:


  • Salary:


  • Contact:

    Chantelle Mifsud

  • Job Reference:


  • Published:

    about 1 month ago

  • Expiry:


  • Client Details:


  • Consultant:

    Chantelle Mifsud

  • Skills tags:

    Digital Marketing , Marketing

A well-established financial institution is currently seeking to recruit a Head of Marketing and Digital Banking who will carry all the responsibilities within Marketing and Digital Channels.

Job Duties

  • Responsible for the brand in Malta and being responsible for the Maltese Marketing plan and social media platforms
  • Preparing and setting the digital strategy for the company
  • Developing and deploying new digital functionality either to existing functionality or across product/servicing journeys
  • Commercialising the digital channel
  • Delivery of the Marketing strategy for the business
  • Providing clear direction and guidance on the requirements for execution and measurement of campaigns and initiatives to support business objectives
  • Planning and agreeing the local Marketing budget with regional leadership to ensure overall business objectives are achieved within allocated budget
  • Implement and communicate customer insight to support customer experience and growth strategy
  • Any other duties as maybe required


Job Requirements

  • Degree level of education
  • Track record of managing and developing digital platforms and functionality
  • Experience of developing strategies across Digital and Marketing functions
  • Experience of sitting on a business leadership team and working in the matrix environment
  • Track record of leading and motivating a team & developing team member
  • Significant experience of Retail Banking and strong commercial knowledge of Retail Banking operations
  • Experience of Managing Marketing teams and budgets and the delivery of marketing activity across all channels