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Head of Inbound Marketing

  • Location

    Malta

  • Sector:

    Technology

  • Salary:

    Attractive

  • Contact:

    Veronique Amaira

  • Job Reference:

    7412

  • Published:

    6 days ago

  • Expiry:

    2020-11-30

  • Client Details:

    Castille

  • Consultant:

    Veronique Amaira

Head of Inbound Marketing is required to join a tech company based in Malta with hubs abroad. You will be responsible for directing team of SEO and content marketing specialists to build and execute an industry-leading inbound marketing strategy.

Main Responsibilities: 

  • Supporting and leading SEO efforts to ensure content quality and relevancy is the best it can be, while enabling solid SERP, traffic and conversion performance from organic search 
  • Researching and analysing content consumption, audiences and competing content publishers 
  • Designing and optimising email-based nurturing streams on our marketing automation platform, collaborating with our in-house email marketing and automation specialists 
  • Seeking and capitalising on opportunities found to optimise processes in content production as well as campaigns 
  • Providing guidance and mentoring to develop team members’ skills and improve their performance 
  • Designing and improving tracking and reporting capabilities with the inbound marketing team 

Skills and Experience required: 

  • Minimum 5 years’ work experience managing teams of marketing specialists and managers 
  • Minimum of 5 years’ work experience in SEO and content marketing 
  • Confident in Google Analytics, Google Tag Manager and Search Console user 
  • Strong analytical skills and experienced Excel user 
  • Excellent communicator and creative thinker 
  • Highly organized, possessing effective coordination, time management and interpersonal skills 
  • Excellent written and spoken English 
  • Experience in Social Media strategy (organic/paid) 
  • Experience in developing marketing automation programs, for lead nurturing and scoring 
  • Experience in and affinity with the IT industry 
  • Experience using Sales CRM platforms such as Salesforce and SugarCRM 
  • Experience in building communities through the use of forums and membership or subscription-based content platforms