11 months ago
05 Oct 00:00
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Castille's client is currently looking for a creative and analytical digital marketing specialist.
- Creating and managing successful online campaigns;
- Allocating assigned online advertising budget based on insights and results;
- A/B testing of the adverts and the landing pages;
- Interpreting data for the full online journey for the paid advertising;
- Reporting on success of campaigns with recommendations and KPIs;
- Understanding keywords ranking for paid advertising and SEO and provide reports on the paid advertising keyword ranking to assist with the SEO efforts; responsible for the leads and conversion rates
- Taking ownership and actions to achieve goals set for: Ad engagement, Cost per click, Cost per lead, Cost per acquisition, Effective cost per action, Online sales, Leads, Conversions;
- At least 2 years’ experience with online advertising, such as Google, Facebook and Instagram and other online advertising platforms;
- Experience with A/B testing, optimization of adverts as well as landing pages and relevant tools such as Google Optimize;
- Experience with reporting and management of advertising budget;
- Bachelor’s degree in Marketing, Statistics, Research, or related fields considered an asset
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