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Digital Marketing Manager

  • Location

    Malta

  • Sector:

  • Job Reference:

    MDT-1942

  • Published:

    5 months ago

  • Expiry:

    2020-05-28

  • Client Details:

    MeDirect

Unfortunately this job has now expired. However you can view all of our Live jobs here.

Digital Marketing Manager

Reporting to the Senior Wealth Products Manager, the selected candidate will be responsible for developing, initiating, creating and overseeing a long-term marketing strategy as well as spearheading short-term advertising and marketing solutions.

Duties and responsibilities

  • Developing strong and innovative digital marketing strategies using SEO, PPC and other techniques to drive traffic to company pages and generate interest in company products and services

  • Identifying trends and insights and optimising spend and performance based on the insights

  • Collaborating with internal teams to create landing pages whilst optimising user experience across all digital channels (public website, secure website, mobile app)

  • Developing and editing engaging online content including articles, forums, videos, graphics and blogs

  • Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Increasing conversion ratio and optimising user funnels

  • Partnering with advertising and media specialists to increase marketing results

  • Managing all aspects of marketing operations, including key personnel

  • Communicating with the senior management team about marketing goals and results

Required knowledge, skills and experience

  • Bachelor's Degree in Marketing or any other related field

  • A minimum of 5 years' experience in digital marketing

  • Experience with email marketing, lead generation and SEO

  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Excellent grasp of social media and website metrics and best practices

  • Working knowledge of HTML and CSS

  • Solid knowledge of website analytics tools (e.g., Google Analytics)