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Digital Marketing Manager

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  • Published:

    5 months ago

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Digital Marketing Manager

Reporting to the Senior Wealth Products Manager, the selected candidate will be responsible for developing, initiating, creating and overseeing a long-term marketing strategy as well as spearheading short-term advertising and marketing solutions.

Duties and responsibilities

  • Developing strong and innovative digital marketing strategies using SEO, PPC and other techniques to drive traffic to company pages and generate interest in company products and services

  • Identifying trends and insights and optimising spend and performance based on the insights

  • Collaborating with internal teams to create landing pages whilst optimising user experience across all digital channels (public website, secure website, mobile app)

  • Developing and editing engaging online content including articles, forums, videos, graphics and blogs

  • Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Increasing conversion ratio and optimising user funnels

  • Partnering with advertising and media specialists to increase marketing results

  • Managing all aspects of marketing operations, including key personnel

  • Communicating with the senior management team about marketing goals and results

Required knowledge, skills and experience

  • Bachelor's Degree in Marketing or any other related field

  • A minimum of 5 years' experience in digital marketing

  • Experience with email marketing, lead generation and SEO

  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Excellent grasp of social media and website metrics and best practices

  • Working knowledge of HTML and CSS

  • Solid knowledge of website analytics tools (e.g., Google Analytics)