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Creative Lead Designer

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  • Published:

    6 months ago

  • Expiry:

    03 Dec 00:00

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this role, you will help build a portfolio of world class gaming brands with the Betsson Group by providing game changing, consistent brand communication across all touch points. This will be delivered by fostering a creative culture within the Betsson Group and implementing global strategy, central governance and best practice.


You will be responsible for overseeing, mentoring and ultimately the overall output of a team of Designers.


  • Be responsible for the quality of all output for the brand. Oversees all work within your team.

  • Responsible to project manage and take full responsibility for campaigns and projects as required.

  • Have an understanding and strong focus on ROI, report and react accordingly.

  • Be able to take media plans and plan output of material accordingly.

  • Participate and lead where appropriate creative concept development.

  • Present cohesive design approaches to a non-design audience effectively.

  • Ideally possess creative agency experience.

  • Continually review and implement changes to design practices.

  • Ensure the multi-disciplinary team is functional and meeting needs of the business in ever evolving landscape.

  • Research design trends and ways of how to apply to the brand visual.

  • Be responsible for ensuring the team meets deadlines and is an efficient business unit.

  • Manage daily design processes, ensures team has all information required to execute designs.

  • With assistance of senior designers, assert that all designers are following the brand style guides, procedures, filing system and templates.

  • Understand branding and can clearly define and defend the position of the brand.

  • Update other parts of the business when required in a coherent, confident manner.

  • Ensure the team receives the correct level of development and training, continually looks to improve design skills and efficiency of team.

  • Successfully manage conflict between Creative Studio and stakeholders.

  • Encourages and looks for opportunities for cross-functional work with other parts of the business.

  • Acts as a mentor for less experienced designers in the team.

  • Undertake any other user research / graphic design duties as required


  • Responsible for all creative output of the brand under your guidance.

  • Drives the business to continually raise the creative benchmark of the brands.

  • Believes in the meaning of “Definitive Article” and how it can get a brand noticed and chosen.

  • Demonstrates a deep understanding of how to connect strategy to creative work.

  • Creates holistic ideas and executions that build on a Brand’s world and offer a unique point of difference through using all aspects of a brand’s visual, verbal and visceral language.

  • Sports, edits and pushes for greater creative thinking to get to less, better work fostering innovation.

  • Quickly edits ideas to focus in on the best ideas.

  • Leads multiple creative projects.

  • Articulates how creative work translates into results.

  • Helps choose and manages relationships with creative agencies as appropriate.


  • Behaves as a creative coach and brand mentor for the brand.

  • A source of inspiration for the regions marketing teams which ultimately translates into game changing creative work and colleague satisfaction.

  • Works collaboratively with the Regional MDs, Regional Marketing Teams and Brand Teams to help steer direction of the business.

  • Working closely with Customer and Competitor Insights Team to evolve and implement the Brand Health and Communication measurement model.

  • Collaborates closely with the Sponsorship team to create a long-term plan for each brand encompassing brand positioning and potential sponsorships, mapping out future needs for each brand, brand fit, and likely investment requirements.

  • Understands the roles of the wider team and utilises people effectively to deliver timely solutions.

  • Behaves as a mentor to other team members.


  • Sets the vision for the brand Creative Team and shapes the team through recruitment, development and training.

  • Responsible for actively managing the studio culture – including the type of work, the people, the team morale.

  • Leads by example, with a strong focus on marketing ROI. Constantly questioning, refining and improving processes.

  • Demonstrates top line financial awareness of business performance.

  • Recognises and balances the financial implications of the day to day creative requirements versus the need for game changing creative ideas and brand campaigns.

  • Agile trouble shooting and best practice sharing across teams, regions and brands

  • Manages conflict, leaning into issues as they arise.

  • Reporting on the progress of your team, at all levels.

  • Actively appreciates colleagues and suppliers to recognise and reward great work.

  • Displays integrity, honesty, reliability, responsiveness and openness to be trusted by department colleagues, regional management and marketing teams.

  • Has experience managing a team of Designers.


  • Behaves as a creative partner to regional marketing teams and brand teams to build trust and long-term relationships

  • Through early involvement and partnership in projects fully understands what the brand stands for, its core values and the brand world it strives to evoke

  • Acts a brand ambassador, challenging and interpreting feedback where necessary to build the brand

  • Demonstrates design knowledge, expertise and relevant provocation in line with the brand

  • Proactively looks for opportunities that might aid a Brand’s long-term health


  • Listens actively and openly to the team and peer group

  • Communicates at all levels with confidence and clarity

  • Asks the right questions, challenging when appropriate

  • Able to adapt communication style to audience and situation, whilst always delivering a consistent message

  • Delivers strong pitches, presentations and influences results

  • Establishes an external presence for the brand and projects a clear point of view on the changing role of brand design in the gaming industry


  • Seeks out new innovations and demonstrates how these can be leveraged in design.

  • Evaluates existing use of media and identifies development areas for the brand and business.

  • Displays an understanding of how to bring concepts to life within technical parameters.

  • Manage relationships with third party collaborators, sourcing and critiquing appropriate talent for the brief.


  • Able to multi-task, working on several different projects at a time

  • Designing digital material for different markets

  • Fluent in Adobe CC products, specifically Photoshop and Illustrator. Video skills a bonus

  • Exposure to HTML5 and CSS a bonus

  • Able to work in a team, coordinating, giving creative feedback to agency partners where necessary

  • Possessing strong photo manipulation skills

  • Experience in creativity across all touch points

  • Ideally have experience in the Gaming industry, along with leading a team

  • Experience working in a fast-paced environment

  • Native English


Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.