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The Fundamentals of SEO - Ranking High on Search DAY 1 - Online Course (Live Session)

pencil CPE: 13 hours PD (both sessions)

calendar 16 April

clock 11.00pm until 7.00am

location Online Course (Live Session)

Full programme and registration form available here 

Course Scope

Please note that this course will take place online as a live session maximizing interaction with trainer and participants . Use of own laptop, wifi connection and access to Google hangouts is all you need to participate. Basic computing skills are also a pre-requisite to attend. The web browser Chrome will be used during the course. 


The course is ideal for individuals who want to understand the world of search engine optimisation. Today, every business has a website, and its overall marketing success lies solely on how well the website is optimised to rank high in search engine results. A recent study by a reputable online company concluded that less than 1% of online searches click on a result on page 2. This means that if your website does not rank on the first page of Google, then it simply does not exist!

Please note that all participants attending this course are expected to bring their own laptop. Basic computing skills are a pre-requisite to attend.

Aim & Objectives

This course provides a solid understating of the Fundamentals of Search Engine Optimisation: how search engines operate, keyword analysis and ranking factors. Attendees will find out how search engines operate and how they determine which website should appear first, second, third, etc., for a web search. You will learn how to conduct keyword research across different countries and in different languages, employing the Keyword Efficiency Index; how to use KWs in your Meta Data and across the website; how to make sure that your website is search-engine friendly; how to find out if it has been penalised by Google, as well as an overview of the most important Google Analytics and Google Search Console (Formerly Google Webmaster Tools) features. The course also gives an overview of how to use some of the major SEO Tools and Platforms.

Luciano Borg is currently head of SEO at Scatters Casino and Private SEO Consultant for various firms. Luciano has more than 10 years’ experience in the Search Engine Optimisation industry.

About the Speaker


Head of SEO @ Scatters Casino

SEO Consultant for EC English Language Centres

SEO Consultant for BDO

SEO Lecturer


SEO Manager: Stanleybet Group

SEM and Site Manager: Rizk Casino - Gaming Innovation Group

SEO Analyst: Frontloop Media

SEO Specialist: InterCasino

Investing in Skills Scheme

Candidates may be eligible to claim part of the cost incurred under the Investing in Skills Scheme.  Click here for further information.  Applications forms must be received by the Investing in Skills Unit at least 21 calendar days before start date of training.

A discounted price is available for students.  Booking is subject to availability and on presentation of a valid student card.


Tags: SEO, Optimization, Engine, SEO Specialist, search, castille