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Master the Fundamentals of Email Marketing

pencil CPE: -

calendar 09 October

clock 8.00am until 12.30pm

location Online Course (Live Session)

​View Course Brochure

Email Marketing still has the best ROI in marketing worldwide. Invest in learning one of the most in-demand skills in digital marketing from an expert that has overseen the creation and sending of over 15 Billion email marketing campaigns. This course will teach you how to create an email marketing strategy that grows your business and all the necessary fundamentals to master this skill. From building & segmenting your database to ensuring the highest email deliverability and generating proper analysis for your campaigns, you’ll be able to apply what you’ve learned into email marketing campaigns that deliver actual results.

Aims and Objectives:

• Understand Email Marketing and its key principles
• How to generate a database
• Ways to segment a database
• What is email deliverability, why it matters and how to measure & ensure it
• Which platforms are available and how to choose
• How to design an email and what tools/templates are available
• Best practices relevant to their business on high-performing email designs
• How to properly test an email marketing campaign
• Ways to conduct A/B testing
• What to report and analyse


• Introduction to Email Marketing and its key performance metrics
• How to implement Email Marketing into our Marketing Strategy
• Overview on databases: How to generate one, ways to segment it and how to keep it up-to-date
• Diving into email deliverability and its key terms; how to measure it, ways to keep it in top shape and useful resources
• Email Marketing platforms: Which ones are the best for each business need
• How to design an email in 2020; which tools to use and available resources & templates to save time
• Overview of Best Practices and Case Studies around the participants’ business verticals on email design
• Guide on how to properly conduct testing before sending our Email Marketing campaign
• What is A/B testing, why is it important, what tools to use and which strategy to follow
• What are the key metrics we need to report & analyse in Email Marketing
• Q&A

About the Speaker- George Liapis

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London. Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.

Tags: marketing, email