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How to properly design an Email Marketing campaign

pencil CPE: -

calendar 16 April

clock 9.30am until 12.30pm

location Online Course (Live Session)

View Course Brochure & Registration Form

Email Marketing is the best marketing channel in terms of ROI, but it might suffer significantly if it’s not designed properly, resulting in poor performance. By taking this course, you’ll learn both the fundamentals and the best-kept secrets of Email Design, so you’ll be able to send the best-looking and best-performing campaigns, making the difference in generating revenue and proving this channel is one of the most important for your company.

Aims and Objectives:

  • Which design tools to use

  • What level of coding experience someone needs

  • Understand what Email Design consists of

  • Which elements are of paramount importance

  • The necessity of A/B Testing: Practical examples

  • Image-only or HTML: Which one is best and why?

  • How to design for Mobile Devices

  • How to tackle Microsoft Outlook issues

  • Dark Mode: Friend or foe?

  • Accessibility and how to handle it

  • Best resources for bookmarks and expanding knowledge

Target Audience: Web Designers, Marketing Professionals, Business Owners

Programme:

  • Introduction to Email Marketing tools: From platforms and Adobe Suite, to hand-crafting HTML/CSS

  • Is HTML/CSS knowledge necessary?

  • If you already know HTML/CSS, prepare to forget it; Email is a different beast altogether

  • Email Design is not only pixels: Learn why and how to take control of the full design process, for your company’s benefit

  • The absolute must-have elements of every Email campaign

  • How can A/B testing vastly improve your skills – and then, increase your revenue

  • How Email Designers convinced their companies to change by using A/B testing

  • Images VS Code: Which one wins and why

  • How to make your emails beautiful for both desktop & mobile

  • Why is Microsoft Outlook such a problem for Email Design?

  • How can we stay ahead of the Outlook issues?

  • Dark Mode is conquering the planet; how do we make our emails look perfect at all times?

  • Why you should design for accessibility in mind: The best secrets

  • A carefully created list of the best resources for Email Marketing

  • Q&A

About the Speaker:

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.

Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.