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How to master Google Ads Remarketing

pencil CPE: -

calendar 06 May

clock 10.00am until 12.00pm

location Online Course (Live Session)

​View Course Brochure & Registration Form

The sad fact of Digital Marketing is that 98% of the people who visit your website walk right back out the front door without giving you a dime. Learn how to get back to that 98% and recapture some of it, by using Google Ads Remarketing. By the end of this course, you’ll have mastered the skills needed to setup all the different remarketing campaigns available in Google’s arsenal.

Aims and Objectives:

  • What is Remarketing; and why not Retargeting?

  • How to setup Google Ads Remarketing

  • Google Ads Remarketing to your website visitors

  • Google Ads Remarketing to your email database

  • Google Ads Remarketing to your app users

  • Google Ads Remarketing to your YouTube channel viewers

  • How to setup Dynamic Ads

  • What is Customer Match and how to use it

  • What is RLSA (Remarketing Lists for Search Ads) and why they should set it up

  • Some secret remarketing campaigns few people use

Programme:

  • History of Google Ads Remarketing + some fun trivia

  • How to setup Google Ads Remarketing properly

  • Google Ads Remarketing to your website visitors

  • Google Ads Remarketing to your email database

  • Google Ads Remarketing to your app users

  • Google Ads Remarketing to your YouTube channel viewers

  • What are Dynamic Ads

  • How to setup Dynamic Ads

  • What is Customer Match

  • How to setup a campaign based on Customer Match

  • What is RLSA: Is it truly remarketing?

  • How to properly setup an RLSA campaign

  • Advanced campaign examples that will make you a Master of Remarketing

  • Q&A

About the Speaker

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.

Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.