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Google Search Ads 101: How to properly setup your campaigns

pencil CPE: -

calendar 18 March

clock 10.00am until 12.00pm

location Online Course (Live Session)

View Full Course Brochure & Registration Form

Google Search Ads are generating one of the best ROI in digital marketing worldwide. Develop your mastery of building and optimizing Google Search campaigns to achieve the relevant goals for your business. After following this course, you’ll be able to setup effective campaigns on your own, plus use some of the best market practices in your favour.

Aims and Objectives:

  • What are Search Ads

  • Understand the Google Ads Auction

  • Setup a Google Ads account

  • Step-by-step creation of Search Ads

  • Secrets that improve our campaigns’ performance

  • Use Search Ads Extensions properly

  • What are the differences between Manual & Automatic settings

  • Reach high-value customers with Search Audiences

  • Understand the Quality Score

  • Getting better results via the Optimization Score

  • Best practices relevant to their business

Target Audience: Marketing Professionals, Business Owners


  • Introduction to the Google Search Ads platform

  • How can Google Search Ads fit into our Marketing Strategy

  • What is the Google Ads Auction system

  • How to setup a Google Ads account from scratch

  • How to properly create our Search Ad depending on the objective we have

  • What secret settings should we be aware of

  • What are Search Ads Extensions and how to set them up properly

  • What are Manual & Automatic settings and which one should we choose for our business objectives

  • What are Search Audiences and where should we use them to reach our most valued customers

  • What is the Quality Score, why is it important and how to ensure it is always at peak performance

  • What is the Optimization Score, why it matters and how we can plan to keep it always above 80%

  • Overview of Best Practices and Case Studies around the participants’ business verticals

  • Q&A

About the Speaker - George Liapis

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.

Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.