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Facebook Advertising Workshop (Intermediate Level)

pencil CPE: -

calendar 14 October

clock 9.00am until 1.00pm

location Online Course (Live Session)

View Course Brochure

**Registrants attending both the Intermediate (16th Sept) & Advanced Level (18th Sept) will benefit from a 10% discount.

How to reach people that matter most for your business. A step by step approach for setting up advertising campaigns on Facebook. Learn how to use your advertising account in order to successfully reach your
business goals.

Participants will have the chance to:
• Learn how to set up advertising campaigns
• Understand the importance of correct audience building and how it is done
• Comprehend the use and importance of dynamic creative
• Learn how to use Dynamic Product Ads
• Hear tips about all ad types and campaign optimization

Programme
- Creating ads for different objectives:
• Brand Awareness
• Reach
• Traffic
• Engagement
• App Installs
• Video views
• Lead generation
• Messages
• Conversions
• Catalog sales
• Store traffic
- Basic reporting
- Audiences – Hands on
- Dynamic creative
- Dynamic Product Ads
- Ads - all sizes, all formats. Creative Tips. Optimizing video for mobile
- Campaign optimization

About the Speaker - Christina Athanasiou

A sales veteran with 20 years of television and lifestyle publishing experience. She owns a MA in Marketing from Glamorgan university, South Wales. Before coming to Malta (on September 2018), Christina supervised Facebook’s SME business teams' activities across 6 European countries. She started as a Facebook Marketing Expert for the Facebook SMB(Small and medium Businesses) Program in Lisbon, (July 2016) opening the Greek market, for the first time. In 9 months, she was promoted to a Supervisor for Holland, Belgium, Greece, Norway and Finland teams.

In Malta she was employed as the Digital Marketing & Social Media Manager for the Times of Malta and as the Social Media Manager for Sigma’s World iGaming Village. She is the Co-owner of Sensei Minimal, a boutique digital agency based in London and she is one of the instructors for the Digital Marketing Certificate of the Hellenic American Union in Athens, Greece.

Tags: Advertising, Facebook, Social media