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Become great at Conversion Rate Optimization for Finance

pencil CPE: -

calendar 19 October

clock 8.00am until 12.30pm

location Online Course (Live Session)

​View Course Brochure

Getting the results you want, is all about conversion rate optimization and experimentation. This requires you to know a lot about a lot; and to generate ideas through best-in-class examples. This course is specifically aimed for the Finance vertical and will help you get a full picture on where you need to focus your strategy and perform changes, so as to bring out the best results out of your website.

AIMS & OBJECTIVES

• Improve your skills in Conversion Rate Optimization
• Understand what works on a website and what doesn’t
• Perform A/B tests that get you actionable results
• Get better at understanding and suggesting UX (user experience) techniques
• Improve your knowledge on Web Analytics
• Map out a methodology on where to focus next to deliver results

PROGRAMME

• Introduction to Conversion Rate Optimization and its importance
• Fundamentals of Web Analytics and what problems to look for
• Which platforms to look for in A/B testing; how to choose
• How can bad copy destroy your conversion rate; what you need to avoid
• Best-in-class examples for Finance
• Creating a frictionless experience across our funnel, with real case studies on:
° Homepage/Landing page
° Menu & Navigation
° Product Page
° Compare/Pricing
° Conversion Flow
° Form Optimization
° Sign-in/Sign-up
° Payments
° Driving App Downloads
• Q&A

About the Trainer - George Liapis

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.

Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.

Tags: finance