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Advanced A/B Testing & Email Coding for your Newsletters

pencil CPE: -

calendar 15 June

clock 9.30am until 12.45pm

location Online Course (Live Session)

View Course Brochure & Registration Form

In order for your Email Marketing to have the best ROI, it is imperative that you test thoroughly and make sure your email coding is top-notch. Instead of wasting precious time in endless hypotheses and rendering tests, invest in learning what to test and the best-kept secrets of email coding from a seasoned professional who’s behind the sending of billions of emails worldwide.

Aims and Objectives:

  • Why A/B Testing is not only colours for buttons

  • Practical A/B Testing examples that led to actual results

  • Hypothesis, duration & variations secrets

  • Advanced A/B Testing techniques & ideas

  • Why Email Coding matters

  • How can better Coding make your emails make more revenue

  • How to handle different email clients and their peculiar tastes

  • Examples of Coding that stand out of the crowd

  • The best resources for Email Coding

Target Audience: Marketing Professionals, Web Designers, Web Developer

Programme:

  • Introduction to bad A/B Testing: The toxic examples

  • List of examples for A/B Testing

  • On hypothesis: Key principles for a strong manifesto

  • On duration: Easy calculator for actual results

  • On variations: What’s the golden rule

  • Introduction to Email Coding: Why emails are not just Photoshop

  • Can better Coding get more money?

  • The war between Gmail, Yahoo, Outlook, Apple Mail and your code

  • List of examples for Email Coding

  • The best bookmarks to keep for Email Coding

About the Speaker:

An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.

Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.