Advanced A/B Testing & Email Coding for your Newsletters
9.30am until 12.45pm
Online Course (Live Session)
In order for your Email Marketing to have the best ROI, it is imperative that you test thoroughly and make sure your email coding is top-notch. Instead of wasting precious time in endless hypotheses and rendering tests, invest in learning what to test and the best-kept secrets of email coding from a seasoned professional who’s behind the sending of billions of emails worldwide.
Aims and Objectives:
Why A/B Testing is not only colours for buttons
Practical A/B Testing examples that led to actual results
Hypothesis, duration & variations secrets
Advanced A/B Testing techniques & ideas
Why Email Coding matters
How can better Coding make your emails make more revenue
How to handle different email clients and their peculiar tastes
Examples of Coding that stand out of the crowd
The best resources for Email Coding
Target Audience: Marketing Professionals, Web Designers, Web Developer
Introduction to bad A/B Testing: The toxic examples
List of examples for A/B Testing
On hypothesis: Key principles for a strong manifesto
On duration: Easy calculator for actual results
On variations: What’s the golden rule
Introduction to Email Coding: Why emails are not just Photoshop
Can better Coding get more money?
The war between Gmail, Yahoo, Outlook, Apple Mail and your code
List of examples for Email Coding
The best bookmarks to keep for Email Coding
About the Speaker:
An avid Digital Marketing expert with more than a decade of experience working within multiple verticals, with a specialty in website conversion rate optimization, organic and paid traffic strategies. He has managed various teams of marketers, designers and developers, is currently serving The Times of Malta as the Digital Revenue Manager and is the founder of Sensei Minimal, a boutique digital agency based in London.
Throughout his career he has worked with top retailers (both brick and mortar and ecommerce), service providers and publishers, personally overviewed the sending of over 15 Billion email marketing campaigns, managed campaigns with multi-million budgets in Google Ads accounts and effectively implemented top-of-the-line technologies & tailor-made strategies to help businesses boost their conversion rates and increase their sales.