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4 Ways Big Data Should be Integrated in Company Operations

3 months ago by Luigi Muscat Filletti
Big data

​4 Ways Big Data Should be Integrated in Company Operations

The digital age continues to display how the power of data is allowing companies to optimise their analytics for more effective business endeavours. Indeed, the adoption of Big Data continues to grow as companies make use of structured and unstructured data from multiple sources which are amalgamated into a designated digital data storage facility for implementation in their analytics operations.

On one hand, structured data refers to data which resides in relational databases which are both human and machine-generated. This data is accessible through web-based algorithms and consists of transactional type data such as sales transactions, online booking details and inventory control. On the other hand, unstructured data refers to data which is not pre-defined and may be stored within a non-relational database, such as NoSQL. Such examples consist of text files and media files, email-generated data, mobile data, digital surveillance and sensor data.

Machine learning paired with Big Data technology is making it easier for companies to carry out a number of operations more effectively through the implementation of these two types of data. Companies can now analyse digital communications for compliance more feasibly, improve their marketing intelligence systems through optimised analytics and track high-volume user conversations on social media platforms, to mention but a few.

The key is in cleverly integrating all this data in order to make the most out of it, and companies are seeking tech talent to deliver on these objectives. Below we take a look into four ways through which companies can leverage structured and unstructured data through Big Data technologies.

1)Knowing your Data
Both structured and unstructured data should be meticulously collected for inclusion in an analytics data system. In such a data repository tech professionals, from business analysts to data scientists, can better comprehend the most important streams of data to choose and integrate. A dynamic team must implement the best way forward based on business objectives to ensure that data is translated intelligently and integrated seamlessly between the company and its end users. Consistency in data management is essential for companies to make certain that data is clearly understood from start to finish.

2) Strong Infrastructure
Companies should strengthen their data storage and processing infrastructures to accelerate their workforce's’ productivity by making the necessary upgrades for their systems to handle both structured and unstructured data. By on-boarding specialised tech talent through data engineers, teams can work better to ensure that all software architectures are able to properly engage together. Moreover, such a diverse team should be capable of strengthening their data on the cloud. Such an endeavour must be handled professionally at all times in order to safeguard data during the restructuring and reorganising of company IT functions and operations.

3) The Company’s Workforce
Company’s must also make it a point to apply a cross-organisational integration of their workforce and their operations into a designated project. IT managers must ensure that integrations are carried out with minimal disruption as to not affect day-to-day operations.

4) Data Governance
A major challenge for companies in this regard is ensuring that data management, both structured and unstructured, abide to security regulations and policies. Safeguarding data is critical, meaning that the access and handling of data should be monitored throughout. In such projects, data governance is essential and must be kept to an agreed standard.