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Building a Culture of Value

over 1 year ago by Luigi Muscat Filletti
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​In today’s working world, young talent increasingly grows to value the efforts being made by companies to display efforts of diversity at the workplace, encouraging the integration of different people and cultures to share a common vision and come together through shared values and beliefs. The line between passion and purpose is becoming more blurred, as is work-life concept continues to be redefined.

Driving Value through Culture
Candidates on the job market highly value organisations which promote common values to strengthen purpose and success, and employers are coming to realise that the retention and attrition of top talent is becoming more and more influenced by an internal structure which brings people together and optimises vision alignment for enhanced efforts towards achieving business objectives. Certainly so, young talent is said to have high expectations of their employers, this based on criteria which goes past salary and contract benefits. Rather, employees seem far more enthusiastic about having a desirable working environment and being part of a community at the workplace. Employees do not only want to feel that their work is being valued, but also want to feel that they belong and are a critical part of a well-knit, integrated team. Moreover, employees are becoming more concerned with a company’s CSR (Corporate Social Responsibility), and highly value a company’s efforts towards making a positive impact on society and the environment. Work cultures differ from one company to the next, however, companies which display such thriving work cultures share the common disciplines required to empower their employees on this level. Business leaders must first focus on delivering value to the people in order for their people to return their value to the company. Today’s leadership at the workplace continues to be defined by principles which embody employee empowerment and engagement, and such qualities will help determine which companies distinguish themselves greatest on the job market.

Influencing Business Culture
Many business leaders already believe the performance of their employees and their organisation’s business value can be increased by establishing a great company culture. Leaders should display efforts in passing power to their people, helping them grow confidently by demonstrating greater qualities of trust and encouraging them to speak up and voice their concerns and opinions. This falls into building a culture of recognition which promotes awareness and acknowledgment through consistent feedback and the ability for employees to be heard. Through increased recognition, employees will feel all the more valued and have a more focused drive and purpose-driven approach to their work. Leaders can therefore drive culture by leveraging such methods to help their people reach their fullest potential. Fostering strong cultures is important to driving growth and overall employee experience. Business leaders can form cultures of empowerment in a few ways, outlined below.

Understanding Roles
Team leaders should encourage their employees to work on what they are most passionate about. By understanding the value which their people deliver, leaders can push their people into the right direction by directing their tasks towards objectives which drive their passion and purpose, ultimately getting the most qualitative work out of them. When employees focus their efforts into areas of work which they are most passionate about, they will ultimately be experiencing their role to be more meaningful. For instance, if an employee displays great communication skills and is passionate about speaking and interacting with clients, leaders should do as mush as possible to ensure that this employee has enough face-to-face time with clients to deliver their value. Likewise, if an employee is passionate about conducting in-depth research on clients and their market, they should be given the right tools and resources to analyse and extract valuable data to achieve their work’s purpose. Going a step further, these employees can help one another significantly by sharing their insights to prepare and push one another to delivering greater value.

Relationship Focus
Professional relationships between employees is important to driving value. Such relationships can be fostered as mentioned above - through the integration and interaction between colleagues. For instance, software developers can speak to designers who are creating the visual representations of the concepts built, as both sides can commonly experience the value in what they are creating. Employees should also be encouraged to get to know one another beyond their hobbies, instead delving into ideas and interests which really bring out character and flair.

Connecting Employees
The quality of the relationships employees form with one another on a daily basis is of utmost importance to maintaining a positive employee experience, and this can be optimised by offering areas at the workplace which encourage easy social integration for quality engagement between colleagues. Moreover, efforts should be made for employees to break the ice with one another through light team-building activities. Additionally, leaders should set up frequent feedback forms to capture the up-to-date opinions of there people to ensure that they keep viewing the company from the perspective of their people. This should be done at all levels of the organisation, and should be based on increasing trust and honest communication between teams.

How Can Business Leaders Develop Cultures of Value?
Developing a workplace culture based on employee engagement and empowerment is essential to promote growth and business success. Team leaders should identify the qualities of the current culture in place to firstly determine if they are indeed attracting the type of candidates they require. They must pin-point areas of improvement and make the necessary changes to satisfy the impacts they wish to make. Business leaders can also structure ways through which their people can make tasks their own in order for them to focus more intensely on the value they want to develop. Additionally, employers should encourage team-building across different departments to get their entire workforce to merge and interact with one another and cultivate human connections. On a final note, leaders must display qualities which drive cultural values and promote employee experience across all levels in order to truly nurture a culture which empowers the diversity and skills of their people.