The dynamics of the C Suite are being continuously stirred by the trends of the digital age, with advancing technologies proving influential and critical for customer behaviours and demands. Reactive responses from companies worldwide take the form of increased collaboration between departments of tech and marketing. This can be recognised as business strategies are becoming more focused on developing engaging and customer-facing technologies to maximise user experience and instil customer loyalty. As a result, jobs in Malta in tech will evolve to accommodate the rising role of the CIO to structure and oversee a number of tasks for business growth.
Defining & Communicating Business KPIs
The role of the CIO today is becoming more ingrained in the digitising of business models and the development of business strategies, this leading to increased responsibility for the developing of company KPIs. From booming sales, overseeing marketing operations and managing products and services for monitoring customer experiences, CIOs must not only be able to successfully identify and create the required KPIs, but also communicate them effectively with their team - what they measure, why they are important to the business and how they can be achieved. Today, KPIs are also becoming digitised to measure the overall efforts and performance of digital business initiatives. The quantification of such KPIs differ according to the nature of the business and the business models and strategies in place, however the responsibility of the CIO continues to be of utmost importance when assessing the success of company objectives across multiple departments.
Organising & Communicating the Data Balance Sheet
The data balance sheet continues to act as a bridge between tech teams and other departments in a business, and is a dynamic tool which provides insight on how the data of an organisation is collected, stored and utilised. A tip-top data balance sheet allows an organisation to maintain its competitive edge and positively impacts their business efficiency through intelligent data application, this through the ability to harvest data and transform it into valuable business material. This versatile tool supplies tech leaders with vast amounts of knowledge which is critical for data processing, and branches out to a number of important areas of company operations such as data protection and security, risk management, business management and strategy. It therefore stands to reason that CIOs must make it a point to translate their vision, regardless of its complexity, in simple and straightforward terms to communicate its meaning, relevance and value to the rest of the organisation.
Setting Up & Visualising the Customer Journey Map
CIOs must ensure that they are making proper use of the customer journey map - a tool which features a chart that assists employees in visualising the strategies and processes of how company brands attract and retain customers and maximise loyalty. This entails various technical approaches, such as examining customer behaviours to personalise advertising campaigns, tracking product purchases through ad impressions and analysing click-through rates in order to structure a unified data infrastructure which enables professionals in marketing, tech and finance to develop more effective methods of accelerating excellent customer experience. The cross-functional nature of this ongoing business endeavour means that key stakeholders from a number of business lines come together in collaboration to develop sustainable digital experiences and excel business growth by putting the customer first. Such an undertaking means that the CIO holds responsibility in linking multiple areas of the company and making certain that the required data is controlled and processed professionally at all times. In so doing, a good customer journey map should communicate the opportunities and challenges which lie ahead for the company brand, which will determine the necessary steps to achieve set objectives.
All in all
On a final note, it is evident that the CIO will continue to emerge as an influential and critical key player for company operations which extend to the up-keeping of great customer experience. By outlining and communicating the business value which technology has and will bring to the table, CIOs can identify themselves as true business leaders in the digital age.
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