The gig economy workforce has certainly been one of the most effective trends impacting the global workforce during the last decade, however it seems that this trend is setting a shift in working culture. As digital innovation progresses, working methods will continue to evolve, meaning that companies must now concentrate on how to restructure their talent acquisition and retention approaches.
‘The number of gig workers on the job market is on a steady rise, as is the growth of Millennials in the global workforce.’
The Millennial Nature
The number of gig workers on the job market is on a steady rise, as is the growth of Millennials in the global workforce. Unsurprisingly, this is no coincidence. The Millennial generation is one which has been born and raised into technology. Individuals making up this generation have witnessed the technological impacts across all areas of society, from environmental and political to personal and corporate. Daily practices and tasks have been shaped and reshaped through advances in technology, as Millennials’ behaviours are directly influenced through their upbringing into such technology, especially so due to the ‘always-on, always-connected’ lifestyle of these individuals which is only natural to them.
‘When seeking to pursue a career, Millennials are the most likely to evaluate factors of remote-working and flexible working hours, this being a given for any gig worker.’
The Millennial Lifestyle in Relation to the Gig Economy
That being said, this segment of individuals do not consider their personal life and professional life as two separate parts, but rather consider them as one in the same. This means that the line between work and leisure is quite blurred indeed. The power of the internet plays a pivotal role here, as the priorities of the Millennial generation are well-linked through digital innovation. For instance, it’s normal for such individuals to check their emails first thing in the morning having not even stepped foot into the office, as much as it is for them to browse social media or shop online while at work. In addition, they might also not feel it a bother to get some extra work done over the weekend or catch up on emails during the evening either, depending on the individual, of course. In its essence, this segment of the working population is one which treats their work life and their personal life as a complete package. Therefore, when seeking to pursue a career in Malta, Millennials are the most likely to evaluate factors of remote-working and flexible working hours, this being a given for any gig worker.
‘Millennials are not only fitting into the gig economy, but are structuring it, thus potentially reshaping the way companies are recruiting.’
Gig Economy Growth for Malta
Thus, the aspect of remote working and prioritising of various tasks becomes an element synonymous with the gig economy, making it understandable that Millennials are not only fitting into the gig economy, but are structuring it, thus potentially reshaping the way companies are recruiting. This means that talent acquisition methods must be rethought when approaching this segment of professionals. Gig workers in Malta are also on the rise too, as the introduction of Blockchain and Crypto on Maltese shores is settling in well, the demand for specialised talent in Tech is on the increase. It so happens that professionals in the field of Tech make up most of the gig economy, meaning that as digital transformation is implemented across companies of all sizes across all sectors, the recruitment of gig workers will become more and more popular, perhaps becoming the norm in due time.
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