As one is looking for job opportunities to progress their career, there are a number of components they should pay close attention to before and during the recruitment process. In today’s competitive job market, candidates are expecting attractive salaries and a great work-life balance, space to grow and advancement opportunities as well as remote-working and flexible-working opportunities where possible. These components are all tied to a main element which makes them unique to the organisation, that main element being company culture.
Top talent is attracted not only to the most appealing or rewarding role available on the job market, but rather by the company who requires that particular role to be filled. Before applying for a job, candidates should therefore assess what the employer company is all about - how they promote their image, how they uphold their values and what significance they provide to their people. After all, a great company culture should unite all employees and bring them a sense of belonging, one which translates to driving highly-motivated talent to collective success.
So, what is Company Culture, and why is it so important?
Today, companies worldwide and of all sizes are promoting a company culture which is unique to them - a culture which defines the personality, ethics and morals of the company, complimented also by its workplace environment and employee benefits. With the introduction of the iGaming industry in Malta, many companies in this industry allowed the concept of enforcing company culture to grow significantly, so much so that companies in all industries in Malta, especially start-ups, are promoting company culture as the main foundation through which the company’s values, morals and ethics are upheld. Individuals looking for career opportunities in iGaming would, besides a competitive salary, expect attractive employee benefits ranging from flexible working, discounts from selected outlets, sponsored gym memberships and healthy foods at the workplace for health and fitness incentives, frequent social activities between employees, telecoms benefits and health insurance, amongst others. From an environmental side, organisations are also investing in interior design concepts which resonate the tone of the brand, all within a relaxed and sophisticated office space, with larger organisations also providing lounge areas for employees to unwind or find an alternative spot to work in. Such benefits encourage employee growth and provide an additional way for a company to express its concern on the wellbeing of its people.
There is, however, a common misconception about company culture, whereas some believe that a good company culture is one which promotes a fun and rule-free environment at the workplace. The reality is that many companies endorse a culture which is less strict when it comes to formalities, however still expect exceptional and professional performances from their people. With companies today taking a more modern twist on their culture, some prefer to keep traditional, and that can work out just fine. The whole point of a great company culture is to communicate the company’s brand and personality through the way it treats and interacts with its people, and the way its people treat and interact with each other.
Company culture can also be understood as a way for the company to be transparent with its employees and involving them fully with the functioning of the organisation. The people working for the company will live by the culture and will be differentiated by the way they participate in company activities, and this also creates a way for all employees to unify themselves as they work towards the same goals. If one considers that a company is only as good as the people who run it, then it makes sense to empower this people to be the best versions of themselves when both in and out of the office. Therefore, coming up with a number of benefits, supporting and nurturing growth and encouraging employee collaboration and involvement will lead to a more happy workforce in the short and long term.
By time, other companies in Malta have slowly followed suit to implement a way of life at the workplace which balances pleasure with responsibility - after all, the workplace environment and atmosphere should empower the employee to progress in their role within a comfortable, stress-free and inclusive space. With employees looking forward to coming into work, the likelihood of them succeeding in their tasks and staying for the long-term will increase significantly. Companies who fulfil a culture which allows the employee space to be themselves and provides them with incentives through which they will benefit, will most certainly by a desirable company to work for in the eyes of top talent.
It therefore makes sense that an individual considering a job change should take a look into how various companies promote their culture and what incentives they provide to their people. A candidate could bring up appropriate questions to the employer during a job interview to get a better feel of what the company offers its employees. On the other hand, the employer may also assess the candidate to see if they are a suitable fit to the company. For instance, if a company operates through a highly collaborative team-playing effort, the employer would want to consider candidates who have strong interpersonal and communicative skills. Similarly, if a role requires an individual to have a sense of ownership and be responsible for tasks which are only seen to by him/her, then the employer would look towards candidates who are comfortable working on their own initiative. Employers today are also looking for talented individuals who are behind the company and everything it stands for - in today’s market, it is important for a company to recognise that all employees have a role as a brand ambassador and should consequently ensure that their image promotes the company in the best possible way.
All in all
Companies who understand the importance of a great company culture also understand that happiness and comfort in the workplace enhances creativity and productivity, two skills which are very pivotal when driving a company to success. A company’s nourishment of its employees through a consistent culture is always a good investment, as after all, it’s the people who work for a company which allow it to grow and excel, sharpening its competitive edge and rooting its values deep.
Luigi Muscat Filletti
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