Being able to understand what candidates want from their employers is a skill which provides great insight, helping a company achieve a more comprehensive outlook in its quest for acquiring and retaining talented professionals in their team. Should the candidate satisfy and exceed the employer’s expectations and requirements for the specific role, the following stage of the recruitment process would usually see a conversation regarding the candidate’s needs and wants as a result of securing the job.
Nowadays, there are a number of components which candidates look for when accepting to step into a new job. Such components should be taken into consideration by a company in order to enhance their employer branding efforts to attract top talent. Candidates are today becoming more selective about who they want to work for and also more aware about their worth within the market. Below, we take a look at the most favourable factors which influence a candidates decision during a job search.
Working Environment & Company Culture
The importance of companies providing a great working environment and promoting an employee-empowering company culture has grown steadily over the last few years. Today, organisations work to promote a comfortable and productive workplace for their employees, with modern and neat office interiors and facilities, some going the extra mile to offer additional, informal spaces for employees to unwind during office hours and work with less restrictions. Working environments with unique, minimal decor, plenty natural lighting and open plan layouts tend to be preferred by most employees.
The most important aspect however, is the people who make the workplace a positive space. Open and transparent communication within an inclusive and collaborative environment helps all employees grow in certainty and confidence. Employees want to be treated with respect and therefore favour a working environment where employers and managers integrate well and on the same lines with all employees. Employees who feel a sense of value and belonging will ultimately work better and grow in loyalty to the company. Whether applying for an intern position or an executive position, a company should ensure it has a great working environment and company culture. In addition to this, a company should also promotes its company culture by organising frequent team-building activities where employees can get to know one another on a greater level outside the office. Such initiatives help show employees that the company cares about the people they recruit and wishes well for their experience working with the organisation.
The factor which has never faded out in importance, salary is always a top point of consideration when reviewing a role, and within reason. Candidates want to know how they will be financially rewarded for their expertise, particularly those with several years of experience who feel their professional services should deserve an appropriate salary. The question about salary, although of high regard, has however been following as a secondary priority in the eyes of candidates who are still fresh in the industry - graduates and individuals with 0-3 years of experience are not as money-driven, and some might not prioritise work-life balance because they are trying to get their first career steps right, therefore prioritising work first. Therefore, whilst salary is a factor it is not as key as it used to be for some individuals, provided other beneficial elements are present.
This however might not be the case for individuals in C-suite positions with plenty years’ experience in their industry, who feel that they should be rewarded substantially for their work and service. For such individuals, employers must understand how these people will positively affect the company with their work and offer a suitable salary for their efforts. C-suite candidates also stand as an example for other individuals in a company as a model for growth and success through which they can learn from, making such individuals a key factor in the growing ambitions of other members of the company. Being able to secure such talent also comes at an investment, so employers should remember that although a top candidate may be humble, they should still be suitably rewarded for their positive impact on the company.
Practicing a good work-life balance is very beneficial to all employees - it is important to keep in touch with all other areas of ones life apart from work, meaning that sufficient time should be made to indulge with family and friends, exercise and enjoy leisure activities. Being able to maintain this balance means that one is not overlooking other areas of life, but on the contrary, making the most out of them, allowing them to shape themselves into better-rounded individuals. Companies can assist their employees in achieving a good work-life balance by allowing remote-working and flexible-working options for them to be able to work according to other events in their schedule.
Training & Mentor-Ship Programs
When taking into consideration individuals who lack the required experience yet promise high potential and a strong will to learn, training and mentor-ship programs become a keen point of interest when applying for a role. Such schemes allow an individual to grow within a company and learn first hand the tricks of the trade by skilled professionals in the industry, contributing to their career growth. Employers who provide candidates with this opportunity are not taken for granted, as this incentive serves as a great first gesture from the company to the candidate, which places trust in each of the two.
Opportunity to Grow & Progress
Candidates also look for the opportunities to advance within a company - career advancement is perhaps one of the main components for employee satisfaction and retention, and should always be taken into consideration by the employer. When discussing a role with a candidate, the employer must be open-minded as to show the candidate that with time and hard work, they can earn themselves a higher ranking within the organisation. Candidates want to feel valued and a sense of belonging within a company, so by communicating a clear path of career growth within that said company, they will be more enthusiastic to work to reach higher ground, enhancing their skill sets along the way. Job promotions is a top element in the mind of the candidate, especially those with just a few years’ experience yet are eager to learn and grow. By aligning a career advancement plan with the goals and ambitions of each candidate, a company will be working to retain top talent.
There are other benefits valued by candidates to keep in mind when recruiting talent, such as medical insurance, vacation leave and paid leave, overtime, retirement plans, maternity leave, telecoms benefits and other product and service discounts. Although there are many types of employee benefits available, this does not mean that a company must offer them all, but rather, evaluate which are the most valuable and of greater importance to their people.
Providing employees with such benefits is a way of showing extended care for their wellbeing both in and out of the workplace, making it important for companies to offer their employees suitable benefits to help them feel welcome, secure and respected for their work for the company.
Luigi Muscat Filletti
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